Music - concerts

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Encouraging the musical minded
When sponsors should step in

Nogor Baul in concert - Bangladeshshowbiz.com

Emulating the happening in the western countries sponsors like "Benson and Hedges", "Coca Cola" and "Pepsi" have came out with various ideas. "Benson and Hedges" in particular had a different idea from the rest of them in the way that they wanted to shake the very roots of the youngsters by bringing them out to be exposed as young, up and coming musicians and surges through various competitive programmes.

Music, though universal, must have some limitations mostly in the third world countries, as far as the western music is concerned. Music appeals to everyone in this world, though varied culture represents or expresses varied music, basically their own. Coming from the roots, western world created their own, which has an immense following around the world through different media, record companies and lately through Cable TV Network, western music is catching the imagination of the people of different cultural groups.

Root music expressed, by varied cultural groups, speak of the same language, and meaning everywhere. But in this ever changing world, this root expression has also been taking a turn from the day it has set its foot on the road to success. Basic changes in the instruments has been affected throughout the world especially from the 60's through 70's, and the change/development is still going on everywhere. Considering western world to be at the top of the hills, whatever runs down is usually stuck either in the middle or at the bottom of the hills where the second or third world resides. So far, everything ranging from a fork to jeans has been rolling down the hill and has been received in the middle or at the bottom of the hill gleefully by the third world, the rest in the form of language intermingled with all its variation including music, followed suit slowly but steadily.

Thus, the cultural structure obviously has been changing music along with it, the root instruments replaced by the instruments from the top of the hill, the western ones slowly taking root in different cultures ranging from Asia to Africa. Bangladesh, being one of the countries in Asia, has also been affected by this effervescent intrusion. 'Ak tara' and 'dotara' have already been replaced by guitar, keyboards, slowly overpowering harmonium and 'drums' doing the same to 'tabla'. With the inclusion of intruding instruments, the vocal expression has also been changing, the big cultural tradition slowly breaking down into so many cultural groups, as bands these days, strapping guitars and banging drums, people are singing in two different languages, both in English and Bangla. Numerous groups of listeners and viewers followed the scene all over the country, finally bringing in sponsors to tap it.

Emulating the happening in the western countries sponsors like "Benson and Hedges", "Coca Cola" and "Pepsi" have came out with various ideas. "Benson and Hedges" in particular had a different idea from the rest of them in the way that they wanted to shake the very roots of the youngsters by bringing them out to be exposed as young, up and coming musicians and surges through various competitive programmes. Established musicians and singers were not far away from this scene too, the sponsors of western music in Bangladesh having given them ample opportunities to perform at par, the whole musical extravaganza growing at a steady rate. The opportunities or conveniences paid out to the young generations have been so generous that it has generated a tremendous interest with growing exuberance across the country, paving a way for even small time musicians to grow in confidence and stature and ultimately carving out a good future for themselves as well as for the future of music on the whole in the country.

The music industry is slowly burgeoning in this country though the label "industry" is yet to open up its arms to the people in a proper professional manner. Having undernourished professionalism at a very nascent stage, the whole structure calls for improvement/change too. The impoverished standard of music can partly be blamed for the growth in the industry at a snail's pace, making room for some bands in the country to present the music lovers with distorted copies from the west. The development in the listeners' taste, gave the viewers alike a vague and false senses of satisfaction most of the times. Some established bands, on the other hand, are trying to come out with original compositions though these are limited in number.

Overall development, therefore, is essential in the music scene, starting the younger generation. Sponsors can play a vital role here by filling the void which is what some of them are doing right now with various planned programmes. Long term plan can be drawn by sponsors so that the younger people, through regular exposure, can benefit most, luring the experienced hands to help the juniors at the same time.

Meanwhile, bands of all kinds including prospective solo performers are mushrooming in the country, misdirected, having no opportunity to perform anywhere. despite their talents. Since this music scene is slowly blossoming, these young talents must have some opportunity to perform and sponsors of music should come up with some more enterprising programmes for the growth of talent in the country.

- Omar Khalid Rumi

=> DHAKA'S music lovers had much to savour at the Coca-Cola 'Dhaka Dhoon' concert at the Army Stadium on April 13. The concert featured some of the front-ranking musical groups and talents of the country. But the cynocure of the musical feast was music sensations from West Bengal Anjan Dutta and Nochiketa. (More ..)
=> Benson & Hedges have been in the forefront of the musical scene of the country with their continuing contribution in promoting music talents of the country. Through their different ventures in the promotion of local musicians as well as helping to organise programmes by international artists in the country, they have been one of the private organisations to earn a name as a great patron of music. (More ..)
=> This year Dhaka is certainly flooded with concerts. And world famous soft drink company Pepsi has made this possible. In Bangladesh, Pepsi has provided the much needed platform to reach music to its' consumers, the youngsters. Not only in Dhaka, Pepsi has organised concerts in Rajshahi, Chittagong and many other cities of the country. With music, Pepsi concerts always have a noble cause, such as helping the cancer clubs and blood banks. (More..)

"Sponsors can play a vital role here by filling the void which is what some of them are doing right now with various planned programmes."
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