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Bangladesh acquiring new model army

Most young models are getting into the profession through newspaper adverts or being talent-spotted

Most young models are getting into the profession through newspaper adverts or being talent-spotted

The profession of modelling has become increasingly popular in Bangladesh, reflecting a growth in the country's advertising industry.

Demure clothes are still a requirement

Demure clothes are still a requirement

In the past, traditionally conservative parents would have been reluctant to allow their daughters to flaunt themselves in public.

They would have been worried that such behaviour would have damaged the woman's prospects of finding a good husband.

Although the industry is still in its infancy, modelling is no longer regarded as unsuitable for women.

Actress and model, Tania Ahmed, said: "The social barriers we had were mainly due to the cultural environment here.

"The atmosphere when I started was not that encouraging but gradually when young people from educated families entered the profession, standards were raised and quality improved."

Men are also getting into the business but do not earn as much as their female counterparts if they make it to the top.

Tania Ahmed says standards have improved

Tania Ahmed says standards have improved

"I have to think a lot to do my designing because I'm not using stretch materials, jersey materials, chiffon, velvet or any machine-made fabric," said Bibi.

Bibi Russell says many girls do not realise their beauty Bibi Russell is the only international model that Bangladesh has produced. She organises fashion shows with models that she has spotted on the street and then trained.

She said: "These people you find often don't have the confidence because no-one ever told them they are beautiful."

However, there is still a vast gulf between the waif-like international supermodel

Bibi says many girls do not realise their beauty

and her demure Bangladeshi counterpart who will not wear anything too revealing and brings her mother along as a chaperone at casting sessions.

BBC, March 13, 1998


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