Bibi Russel - Fashion for development
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Bangladeshi chic debuts in London

The garments use traditional methods and materials

The garments use traditional methods and materials

London Fashion Week has begun on a serious note with Bangladeshi-born designer Bibi Russell showing her new collection, most of which was manufactured by victims of the country's devastating floods.
This is the first London collection to emerge from the villages of Bangladesh. One million people depend on weaving these glamorous silks and cottons for their livelihood.

Before the models took to the stage, Ms Russell - herself a former catwalk star - issued an appeal for aid for the weavers in her homeland.

All the models were Bangladeshi

All the models were Bangladeshi

"At the moment Bangladesh is facing one of the most damaging disasters in its history," she said.

"One-tenth of the population do not know where their next meal is coming from.

"Due to the devastating floods a unique craft, and more importantly a livelihood, has been completely destroyed, along with a lot of other assets."

Workers destitute

Ms Russell has already helped weavers by introducing their work to the Western

world of high fashion through her label Fashion for Development. When the floods hit, her workers were left destitute and she sold most of her own possessions to buy new looms for them to continue producing her work.

Ms Russell said: "One loom costing only $200 (£125) is the difference between shattered dreams and survival. Survival not just of one weaver but also of his or her dependent family of up to five or six members." Among the audience at the catwalk show was the Secretary of State for International Development,

Bibi Russell: Inspired by her homeland's culture

Bibi Russell: Inspired by her homeland's culture

Many weavers have lost everything in the floods

Many weavers have lost everything in the floods

Clare Short, who added her support to the efforts by the United Nations and the British Fashion Council to assist Ms Russell's work.

Commenting on the skills of the weavers Ms Short said: "We think we are sophisticated but we couldn't build a house or grow our own food but often these people live in very great poverty.

"They have wonderful handicrafts but the beauty of tonight is to bring a world of privilege together with such people and create the chance for them to improve their lives."

The collection featured brightly coloured silk shifts and wraps in the coolest natural cotton. It was modelled by nine Bangladeshi students who had been schooled in catwalk technique by Russell herself.

BBC, September 24, 1998


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